Generative AI is swiftly becoming a part of everyday life for workers. According to Microsoft, 75% of global knowledge workers now use it. Employers are eager to hire people with AI experience, and even at companies slow to adopt AI, employees are taking the initiative to learn and integrate it into their workflows. While concerns about AI replacing certain workers persist, it’s becoming clearer that the collaboration between humans and AI holds great demand and potential.
Industries Poised for Disruption by Human-AI Collaboration
In a digital world where data collection is constant and vast, artificial intelligence allows humans to quickly analyze data and develop dynamic strategies that respond to changing needs and trends. The retail industry, from grocery stores to car sales, has found that AI can’t replicate the human touch when it comes to building trust. Knowledge workers in fields like journalism and investment banking will benefit from bringing together instantaneous data analysis with intuition and relationship-building fueled only by interactions between people. When trained on the right datasets, AI can help humans facilitate better customer service calls, provide improved healthcare, offer more personalized e-commerce experiences, and much more.
Why Make Working with AI a Priority?
Artificial intelligence is a tool like any other, and a tool is only helpful if people know how to use it. If your business doesn’t take advantage of the opportunities for improvement and enhancement, it may fall behind competitors who recognize that AI can reduce the time it takes to complete many diverse tasks. Workers who engage with AI free up their time for more meaningful work and may experience less burnout. If you don’t offer your employees an AI option, they may turn to tools they discover on their own, potentially raising privacy concerns for your business – or they may take their skills to another company. Workers skilled in AI are in high demand across industries, and that demand is sure to grow. By investing in AI tools – and in the humans who can wield them – you can stay ahead in a competitive marketplace landscape.
Qualities for Humans Working with AI
Soft skills are difficult for both humans and AI to master. By leveraging qualities that are challenging to replicate, marketers can boost their impact while using AI to enhance their efficiency and effectiveness.
- Creativity: AI excels at analyzing and summarizing existing data, but humans are better at coming up with novel ideas and solutions.
- Persistence: When AI makes a mistake, a human must correct it and help the AI learn. By pushing AI to explore new possibilities and continue learning, we can expand its potential.
- Empathy: A chatbot can express empathy, but only a human can truly feel it. Leading with empathy fosters better understanding and stronger relationships with customers.
- Cross-cultural awareness: AI is only as intelligent as the datasets it’s trained on, and the majority of online content is still in English. Workers with broad cultural knowledge and/or multilingual abilities can correct biases or mistakes, making AI’s output more useful and relevant.
Work with NetElixir
With our AI-powered digital marketing platform, LXRInsights, our experts are ready to set your e-commerce business up for success. With a deep understanding of the latest tools and trends, we’ll dive deep into your data to improve your customer’s journey, better identify and target your high-value customers, and design an AI strategy that leverages cutting-edge technology to meet your business needs and goals. Contact us today to learn more.
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