In the face of ever-growing privacy concerns, Google had initially announced their plan to kill all third-party cookies on their site in 2019. Since then, multiple delays had been put in place, prolonging this action for several years. The year 2024 seemed so far away when the delay was announced, but now, the time has come. Companies have known that this has been coming for a long time, but now that it is actually happening, no one can ever be fully sure if they are entirely prepared. So, how can your company truly be ready for this big adjustment?
Transitioning to First- Party Data
With third-party cookie data becoming extinct, it is imperative that businesses shift to a first-party data strategy. First-party cookies have a lot of benefits for your customers, improving their user experience and ensuring they have easy access to everything on your respective website. There are many ways companies can collect first-party data including customers’ contact information, social profiles, and location, among many others.
Adopting GA4
If your e-commerce site has not already, be sure to make the shift to Google Analytics 4 (GA4). As the latest version of Google Analytics, GA4 collects event-based data across platforms and is built to thrive in a cookieless landscape. Monitor your analytics on a single, intuitive dashboard and begin gathering historical data to supercharge your strategy right away.
How Has NetElixir Prepared?
At NetElixir, we’ve been at the forefront of anticipating and researching the cookieless world. In fact, we’ve been preparing for this monumental transition since the very beginning of our journey. Thanks to our AI-first approach, we have harnessed the power of artificial intelligence to revolutionize digital marketing. Our deep understanding of the customer journey has revealed that high-value customers drive a staggering 40% of revenue while accounting for just four to ten percent of the customer base. Directly targeting and engaging this invaluable segment can make a profound impact on your business’s growth.
How We Can Help
Our AI-driven digital marketing platform LXRInsights is a powerful tool for predicting analytics, especially with this cookie deprecation. Using first party data, LXRInsights combines this with AI technology for predictive analytics, using customer segmentation to help businesses find and target new high-value customers to improve your return on investment for each marketing dollar spent.
Using AI for data analytics will allow businesses to market effectively while building trust with your customers bringing them back to your site forevermore. The future is bright, and we’re here to guide you through this transformative era. Join us at NetElixir, where digital marketing innovation meets unparalleled expertise. Embrace the cookieless world with confidence and drive your business towards a future illuminated by success.
Want more information on the cookieless world? Visit Cookieless Cornerto see more of our extensive research.
