To build resilience for the cookieless future, we need to reimagine the SERP. Search is no longer just about competing on keywords, but owning a full-funnel channel that is visual, shoppable, and customizable. Search is not just a type-in request; it is driven by voice, visual, and video cues and is often anticipated by Google’s AI prediction models.

We need to transition to a new search marketing strategy, one that embraces AI-powered insights, a full-funnel approach, and a focus on engaging high-value customers. We invite you to join us in the new search experience.