Optimizing product discovery to improve UX and revenue.

Overview

PlanetSXS, a leading provider of UTV and side-by-side parts and accessories, faced a challenge in maintaining seamless product discovery amid rapid inventory expansion. Founded in 2011 by powersports enthusiasts, the company offers over 8,000 products tailored to safety and customization.

Business Challenge

As PlanetSXS expanded its inventory, many products weren’t directly applicable to specific vehicle models, creating an overwhelming shopping experience for customers and complicating product discovery.

Solution

Primary Path

STEP 1

Customer selects their make and model first.

STEP 2

The system filters and displays only products compatible with the selected vehicle.

OUTCOME

The system filters and displays only products compatible with the selected vehicle.

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Secondary Path

STEP 1

Customers who know what product they want can shop by category.

STEP 2

They can then narrow down the selection by specifying their vehicle.

OUTCOME

Provides flexibility for different shopping preferences while ensuring a streamlined experience.

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Key Outcomes

INCREASED CONVERSION RATES

Simplified product discovery led to higher transaction.

REDUCED BOUNCE RATES

Improved navigation kept customers engaged.

CUSTOMER SATISFACTION

Accurate listings and streamlined navigation boosted repeat purchases.

OPERATIONAL EFFICIENCY

Accurate listings and streamlined navigation boosted repeat purchases.

SEO PERFORMANCE

Boosted organic and paid traffic via optimized pages.

Conclusion

By implementing vehicle-based filtering and enhancing product tagging, PlanetSXS can efficiently manage growing inventory and ensure customers find the right products. This project not only enhances current operations but also lays a foundation for future growth, securing PlanetSXS’s competitive edge in the powersports market.