Weekly AI Insights to Spark eCommerce Growth
A weekly, snackable insight that cuts through the AI hype to help marketing leaders rethink influence, measurement, and growth in an AI-first world. Each Spark distills one clear, actionable idea drawn from real experimentation and NetElixir’s 21+ years of eCommerce expertise.
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LTV is not a trait. It is a trajectory.
LTV is not a fixed attribute. It is a trajectory shaped by experience, relevance, and timing.
The Future of Creative in an AI World
The future of creative is not better assets, it is better judgment.
The Future of Performance Marketing Will Feel Boring
If your marketing performance feels boring, it’s probably getting healthier.
The Hidden Cost of Incoherence in Performance Marketing
Inconsistency can quietly tax performance.
Are you optimizing for the first purchase or the next five?
Optimizing for expected downstream value.
Designing for Situational Relevance
Situational relevance: owning the moments that matter.
Clarity Earns Inclusion, Persuasion Earns Preference
First clarity for AI, then persuasion for humans.
The Sleeping Demand Experiment
Intent doesn’t disappear when customers go quiet. AI can help you re-activate it.
Nudge Economics in the Age of AI Commerce
The most powerful nudge is not placement or price; it is how the recommendation frames the decision.
When a “Bounce” Isn’t a Failure
In agentic commerce, bounce rate can reflect decision completion, not abandonment.
The Hidden Gold in Your Catalog
Are dormant products your most underestimated growth lever?
The Rise of the Omni-Moment Shopper
Commerce used to be linear and channel bound. Now it’s fluid and moment-driven
The End of Last-Click Thinking
Last-click attribution has ruled eCommerce for two decades: simple, measurable, and now dangerously outdated. So, what comes next?
