Scaling Smarter, Accelerating Growth: How NetElixir Helped a Rising Brand Break Into the Inc. 5000

Challenge

Threadfellows has built its reputation as a premier partner for companies seeking high-quality, bulk branded apparel that outfits teams, strengthens culture, and elevates the employee experience.

As the B2B apparel landscape became increasingly competitive, the brand recognized a pivotal opportunity. It needed to strengthen its digital presence, reach higher-value buyers, and ensure its message connected with true decision-makers.

To unlock its next phase of growth, Threadfellows aimed to expand its reach among organizations that place large recurring bulk orders and to increase average order value (AOV). Despite a strong product offering, the brand’s digital campaigns were not consistently reaching the right audience segments. This misalignment limited ROAS and conversion quality, and it created barriers to scaling efficiently.

Strategy

NetElixir partnered with Threadfellows to design a holistic, omnichannel growth strategy. The approach was rooted in audience intelligence,

full-funnel orchestration, and strategic experimentation; the goal was to elevate the brand’s visibility among high-value B2B buyers while improving efficiency across every touchpoint.

• Paid Search: NetElixir rearchitected keyword strategies, introduced Performance Max, and implemented dynamic budget shifts to capture evolving demand. The expansion into Bing revealed an untapped opportunity and delivered the highest AOV of any paid search channel.

• Paid Social: Paid social efforts were refined to prioritize quality over volume. Enhanced retargeting nurtured high-intent visitors and cart abandoners; optimized prospecting created a stronger pipeline of ideal apparel buyers.
• Creative and Content: Threadfellows and NetElixir collaborated with a third party to elevate product imagery and storytelling so each visual reinforced the brand’s core promise: premium apparel with ease and consistency.
• SEO: Through ongoing content development and targeted keyword optimization, Threadfellows achieved three times more organic growth. AI search visibility tripled within three months, which demonstrated the power of strategically placed content in an evolving and AI-driven discovery landscape.

Results

Threadfellows’ digital transformation reflects more than tactical channel improvements. It highlights the power of a brand-first growth strategy. Through continuous optimization, creative elevation, and thoughtful budget allocation, NetElixir helped the brand expand visibility among high-value B2B customers and achieve sustained year-over-year growth across all digital channels.

Threadfellows continues to scale with NetElixir as a trusted digital growth partner. Together, the teams combine data-driven insights with refined brand storytelling to outfit more teams, strengthen customer loyalty, and build a durable competitive advantage within the evolving B2B apparel landscape.