Winning big in a competitive category.
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About
In the dynamic world of collectibles and hobby merchandise, breaking through the noise demands precision, category expertise, and relentless focus on growth.
Our collaboration with Ultra PRO showcases how a data-powered, full-funnel Amazon approach delivered standout year-over-year results. A combination of category-specific execution and bold-brand building boosted visibility and unlocked new revenue opportunities.
Challenge
With a diverse product catalog, Ultra PRO needed a scalable, category-aware Amazon strategy to drive sales, brand visibility, and customer acquisition in a crowded marketplace.
THE GAME PLAN
Rebuilding the Campaign Engine:
We restructured Sponsored Product campaigns by product type to sharpen targeting. Each new launch received a dedicated campaign to ensure it hit the ground running and maximized early traction.
Full-Funnel Ad Diversification:
A mix of Sponsored Display (SD) and Sponsored Brands (SB) helped us reach shoppers at every stage. SD campaigns recaptured interest and drew in new audiences, while SP and SB formats drove conversions and captured bottom-of-funnel demand.
Smart Scaling Across Categories:
We focused on both broad product lines and granular subcategories, ensuring Ultra PRO’s listings were highly visible and compelling. Strategic CPC management helped scale reach without compromising profitability.
Winning Key Retail Moments:
During Prime Day and Cyber 5, we activated an aggressive four-week campaign plan, reachingshoppers across the funnel. Day 1 featured boldbidding for visibility and conversion, while Day 2pivoted to cost-efficiency and high ROAS. Strategicplacements and timely promotions helped Ultra PRObreak performance records.
Competitor Conquesting:
We strategically targeted competitors’ top-performing keywords, not only challenging their market space but also setting a new benchmark for category leadership.
Conclusion
Through smart segmentation, full-funnel activation, and a performance-first mindset, Ultra PROachieved substantial growth on Amazon while strengthening its brand presence across keycategories. This case study highlights how NetElixir’s strategic framework empowers brands toscale efficiently – even in niche, highly competitive markets.
Over the past 20 years in ECommerce, I’ve worked with numerous advertising and PPC agencies. Yet, I’ve maintained my relationship with NetElixir for over 12 of those years—and for good reason. No other partner has matched their level of support, expertise, and results. The Amazon advertising strategies consistently deliver on our ambitious ROAS goals. In today’s profit-focused environment, every dollar counts, and NetElixir has proven time and again that they can stretch our budget while delivering exceptional, reliable returns.
