About
Valley Vet provides their customers with quality pet, horse, and farm supplies. Founded in 1985 by veterinarians, Valley Vet is the go-to source for animal medicine and vaccines, equine tack, ranching needs, and so much more. Their team handpicks the best products and orders are delivered right to the customer’s door.
Challenge
Valley Vet needed to improve conversion rate (CVR) across their site and gain search engine ranking for key topics to fix a decreasing revenue.
Success
After an analysis of the site, NetElixir found that CVR was down due to poor mobile performance and lack of search engine results authority. Our first solution was to make backend and technical fixes to improve mobile speed. We then made UX suggestions along the buyer journey, such as on category pages, product pages, and the shopping cart. We focused on FAQ schema makeup across pages to increase authority, build up a backlink profile, and improve ranking through structured snippets. Finally, we implemented a new strategy of offering shoppers additional recommended items during checkout to increase cart size.
