Called the “guru of the DTC movement,” by Inc. Magazine and the “man who kickstarted the direct brand economy,” by IAB, David is co-founder and President at Idea Farm Ventures (IFV), a consumer and investment company based in New York. David was an early personal investor Diapers.com (acq. by Amazon for $545m), Jet.com (acq. by Walmart for $3.3b), Bonobos (acq. by Walmart for $310m), Burrow (private) Cotopaxi, (private), Dagne Dover (private), Harry’s (private), and Warby Parker (WRBY), among many others.

Before IFV, David had a 20-year academic career at Wharton where he was a chaired professor, award-winning teacher and researcher, and originator of courses on digital marketing and e-commerce. His research awards from the Institute for Operations Research and the Management Sciences (INFORMS) include the Frank M. Bass Outstanding Dissertation Award, John D.C. Little Best Paper Finalist Award (three), Marketing Science Long Term Impact Finalist Award (two), and Best Operations Management Paper in Management Science Finalist Award (two). He also received the First Place Award for the Production and Operations Management Society Applied Research Challenge, Workshop in Information Systems and Economics Overall Best Paper Award, among several others.

David speaks globally for clients including Alibaba, Google, Haier, Mastercard, Microsoft, Nike, and Ralph Lauren as well as in keynotes for founders and entrepreneurs. His first book, Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, is a playbook for how navigate the new economy. His MIT Sloan Management articles “How to Win in an Omnichannel World” and “The Store is Dead—Long Live the Store” are bestsellers at Harvard Business School Publishing and he has published in all premier journals in marketing, i.e., Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.

David holds a Ph.D. (Business) and M.S. (Statistics) from Stanford University as well as a B. Com and M. Com (1st Class Honors) from University of Auckland.

Suzy Davidkhanian, Vice President, Content at EMARKETER, leads several practice groups including Retail & Ecommerce, Demographics and Financial Services. Davidkhanian is also responsible for the Analyst Access Program which enables clients to enhance their subscription with direct access to EMARKETER thought leaders across a variety of industries.

Suzy has 20 years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Prior to working in retail, she was an in-house public relations executive for a financial services institution for 5 years.Suzy has been quoted in a variety of media, including trade publications Retail Brew, Modern Retail and Ad Age.

She is a regular on the EMARKETER podcast and has participated in numerous conferences and roundtables including most recently NRF Big Show, Groceryshop, Shoptalk and more.Suzy earned her MBA at University of Chicago Booth School of Business, and her B.A. in Sociology from McGill University.

Angie Tebbe is the Founder and CEO of Rae Wellness, a supplement brand redefining what accessible, evidence-backed wellness looks like for women, affordable, effective, and free of shame or pretense, and the founder of Everwell Global, a next-generation consumer platform that builds and invests in better-for-you brands across wellness, personal care, and home. Through Everwell, she partners with entrepreneurs to accelerate growth across retail, e-commerce, and global channels, shaping the future of health-conscious living at scale.

Raised in North Dakota by a nurse mother and a father who studied Ayurvedic and Eastern medicine, Angie learned early that true wellness is physical, emotional, and spiritual, and that access to it is a right, not a luxury. Her career began at Microsoft before she spent 13 years at Target, rising from buyer to one of the first ten expats leading the retailer's expansion into Canada, and later to Chief of Staff for the Home division. She believes in practical tools, honest conversations, and purposeful brands that empower women to lead with clarity and confidence, and has built her career around exactly that.

That conviction is most visible in Rae. Founded in 2019, the brand grew to 4.5 million customers and national retail distribution. Rae relaunched in December 2025 with its original eight formulations and a stronger operational foundation. With one of the most diverse customer bases in the category, Rae demonstrates that accessible wellness and uncompromising quality aren’t in conflict, and that the women this industry has long overlooked were paying attention all along.

Now, Angie is expanding that vision into a new category. Her newest venture, launching in Q4 2026, brings her approach to accessible, thoughtful wellness into the pet wellness space, continuing her work to build brands that make better health part of everyday.

Nabanita Choudhury is a digital commerce growth leader who brings together commercial strategy, consumer insight and technology to build brands in an increasingly connected marketplace. As Vice President of Digital Commerce at Beiersdorf, she leads the company’s U.S. eCommerce agenda. Her career includes senior leadership roles at Olaplex, Nestlé Nespresso and the Tata Group, where she led businesses and capabilities across DTC, Amazon, retailer.com, CRM, customer experience and digital media. With Master’s degree in Economics Nabanita is passionate about transforming teams and organizations for the future of AI-enabled commerce.