The X=Experience Masterclass

Founders of Pour Moi, Kahawa 1893, IAMBIC, and Chai Chief share the grit, innovation, and lessons behind building purpose-driven brands. Moderated by David Bell, this conversation offers real insight into scaling bold ideas and leading with impact.

Jonah Berger explores how language shapes perception, drives behavior, and influences outcomes. Backed by research, he offers practical tips to use words more effectively.

Hal Hershfield explores how our relationship with who we’ll become shapes the decisions we make today. Backed by behavioral science, he offers strategies to better connect with our future selves and make choices that align with long-term goals.

Robin Dreeke shares insights from his work in counterintelligence to help leaders build stronger, more trustworthy relationships. With a focus on human behavior and communication, he offers practical tools to foster connection and collaboration.

Sheena Iyengar shares a 6-step method proven to spark bold, breakthrough ideas. Grounded in behavioral science, her approach helps leaders move beyond the obvious to unlock true innovation.

Adam Alter explores why we get stuck, and how to move forward. Blending psychology and storytelling he offers a roadmap for breaking through mental and creative blocks.

Jay Steinfeld shares the principles that fueled the growth of Blinds.com and its bold, disruptive culture. He offers actionable advice on leading with purpose & moving fast. A must-listen for entrepreneurs ready to challenge the status quo.

Katy Milkman explores the psychology behind why we struggle to change and what actually works. Using insights from behavioral science, she shares proven strategies to overcome common barriers and build lasting habits. A must-listen for anyone seeking sustainable personal or organizational change.

David Bell unpacks strategies behind successful direct-to-consumer brands and what it takes to thrive in a digitally driven world. Drawing on decades of experience as an investor and professor, he shares insights on consumer behavior, and the evolving eCommerce landscape.

Chieh Huang, shares the story of building a digital wholesale giant from his basement to nationwide success. He reflects on lessons in leadership, company culture, and navigating growth during the pandemic. A candid and inspiring listen for anyone interested in entrepreneurship, innovation, and leading with empathy.

Michele Gelfand explores the hidden power of social norms and how they shape our behavior. Through her framework of “tight” and “loose” cultures, she explains why some groups value order while others prioritize flexibility.

Jonah Berger shares the science behind what makes people change their minds, and what holds them back. Drawing from his work on word-of-mouth marketing and behavioral influence, he outlines five key barriers to change and how to overcome them.