Driven by Data
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I bring broad sales experience across multiple industries and work closely with our partners to uncover growth opportunities that matter. Grounded in NetElixir’s mission, I focus on building trusted relationships and delivering long-term results for our clients. Hablo espanol tambien!

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For over 20 years, I have been leading growth and development across multiple industries, including media, pharmaceuticals, real estate, higher education, and automotive. I have led teams in digital sales, marketing, and innovation, and I am dedicated to fostering collaboration and delivering thoughtful, client-focused insights. My work focuses on omni-channel engagement, customer experience, and data-driven strategies to drive success.

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As a Digital Marketing Associate at NetElixir, I am driven to uncover valuable business insights across multiple channels to help clients efficiently and effectively achieve their e-commerce goals. By leveraging cutting-edge technology alongside my experience in ad optimization and performance analysis, I am able to deliver data-driven strategies that drive exceptional results for clients. I am committed to delivering impactful, actionable insights and customized e-commerce solutions that align with business goals, propelling clients to success in the competitive digital landscape.

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My focus is authentically narrating a brand's story, allowing clients to effectively connect with their audience. By aligning the content with their unique tone and voice, I ensure a seamless representation of their brand while staying inline with SEO and paid media strategies and capitalizing on current market tends.

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As a Digital Marketing Associate at NetElixir, I empower large businesses by leveraging our expert web development team to deliver impactful results. With a strong foundation in UX, I lead comprehensive audits that refine and optimize the digital shopping journey, enhancing the overall user experience. My background in graphic design, combined with a BFA from the Mason Gross School of the Arts at Rutgers University, equips me with a unique blend of creative and analytical skills, enabling me to transform web platforms into user-centric, high-performing digital environments.

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As NetElixir's Content Marketing Specialist, I am responsible for curating content for our team's social media pages, website, and eblasts to clients. I graduated from The College of New Jersey in May 2023 with a Communication Studies degree. My experiences range in social media, content creation, promotion, and design. With my eagerness to learn and young and vivacious energy, I am so excited to join the NetElixir family and grow our company to be known to the masses!

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As NetElixir's Project Manager, I work across departments to drive client acquisition, engagement, and retention. I leverage nine years of experience in development, logistics, and team management to build strong client relationships through consistent, timely, and unique brand touchpoints. I am responsible for implementing our new Customer Experience Program for our many clients and partners, as well as supporting our CEO in various operational and developmental tasks. Reach out to me to learn how NetElixir can be your ultimate growth partner!

As a Digital Marketing Associate at NetElixir, I am dedicated to empowering small businesses through our cutting-edge LXRGuide solution. With a focus on optimizing campaigns and enhancing cross-channel performance, I take pride in devising data-driven strategies that go beyond the realm of paid search, and I'm committed to making meaningful impacts on the businesses of my clients.

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As NetElixir’s Channel Partnership Manager, I have a passion for driving client success through forging lasting and impactful partnerships. Backed by a decade and a half of experience in both development and leadership, I leverage robust sales strategies to drive new business, solve client pain points, and scale e-commerce Growth. Skilled in relentless prospecting and accurately reading prospective buyers, I never lose focus on follow-up and follow-through. Fostering mutual success for our partners and clients is my main goal, plus I love to have fun!

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As an Associate Director of Client Strategy at NetElixir, I bring over a decade of experience driving growth for global consumer goods brands across the beauty, fashion, wellness, and lifestyle industries. With expertise spanning Shopify, Amazon, and Adobe Commerce, I specialize in scaling digital ecosystems, optimizing customer journeys, and building omnichannel strategies that deliver measurable ROI. By combining innovative, data-driven insights with a focus on client success, I help brands unlock new opportunities and thrive in the competitive e-commerce landscape.

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I have been working as an accountant in various industries for over 20 years. For the past 12 years, I have been responsible for all aspects of accounting at NetElixir. With the addition of new team members, I now focus on client invoicing, accounts receivable, month-end close, and financial reporting.

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Over the past few years, I've garnered experience in upstream innovation, organic social media marketing, and paid search marketing. As an account lead, I help my clients leverage a variety of digital marketing initiatives to achieve their larger e-commerce goals. I oversee cross-channel performance, help my clients launch and optimize campaigns to achieve business objectives, and provide insights that inform the client’s overarching e-commerce strategy.

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With over 13+ years experience, I am a passionate marketer and problem solver in helping e-commerce retailers develop customer acquisition & retention strategies to build a profitable revenue stream in the dynamic space of online retail. Having just completed my 10th year at NetElixir, I lead the performance marketing vertical including paid search, paid social, and Amazon marketplace solutions.

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As someone who is future-oriented and loves disruptive tech, I constantly seek out new ways to push boundaries and innovate, which is why I love working as a Product Marketing Manager at NetElixir, especially with our AI-powered digital marketing service, LXRInsights. With a background in business and marketing from USC (Fight On!) and Cornell Johnson, I discovered my passion for the intersection of science, consulting, and design. I'm always inspired by how technology and creativity can work together to solve complex problems and drive meaningful change. I’m thrilled to be at the forefront of these advancements and eager to see how our innovations will shape the future of marketing.

My northstar is the belief that we can always be better and always be doing more. As a People and Culture leader in a growing, scaling, and innovative oraganization, I am fortunate to be guided by my northstar every day. In my role, I partner with our amazing leadership and team members to drive our business, talent, culture, and employee experience towards continued excellence. Our People and Culture team are trusted partners to the leadership and team members. We provide the team with guidance and support through strong buiness acumen, strong partnerships, agility, and a focus on championing the success of our people and company. Our people and culture team's mission is to foster an inclusive and inspiring environment for our team members and to provide them with fullfillment and connectivity.

As a Digital Marketing Associate at NetElixir, I am committed to helping small and mid-sized e-commerce businesses achieve their objectives through strategic paid media campaigns. I leverage my expertise in data analysis, campaign optimization, and emerging technologies to drive growth and deliver value throughout the client journey. I'm passionate about helping others achieve their goals by automating repetitive tasks and streamlining workflows.

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With over twelve years of direct experience across digital marketing, including Paid Search, Paid Social, Marketplaces, and SEO, I have a track record of achieving tangible results and propelling revenue growth across diverse industries by executing results-driven campaigns. I enjoy demystifying complex digital concepts and staying at the forefront of digital trends to ensure I deliver cutting edge strategies to my clients. My dedication to delivering exceptional outcomes and creating strong working relationships has enabled me to create a significant impact for each of my clients.

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As one of NetElixir’s fanatically analytical Digital Marketing specialists and resident "TikTok Guru," I work with brands who not only want to optimize their online advertising initiatives, but also grow their e-commerce businesses. With a decade’s worth of multi-industry Advertising, Business Development, and Marketing experience, I have developed a specialization in crafting results-driven strategies for Paid Search and Social channels.

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As a Digital Marketing Analyst at NetElixir, I work with brands who want to grow their online business. My background in Paid Social and Digital marketing allows me to use my knowledge of the many channels available to brands to help them develop a full funnel marketing approach online. I analyze market trends, develop target audience persona, and create tailored content to engage with followers and drive conversions.

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Driving Creative Content Strategies for Mid-Market Ecommerce With a background in teaching English and as an ex-journalist, I thrive on analyzing a retail business’s current state of content and identifying opportunities for greater content development designed to attract new leads through valuable information and compelling value propositions. Each strategy I derive has a focus in SEO content that goes beyond getting that number-one slot in Google SERPs and into making your business the single best answer for a qualified lead’s question or need. I feel it’s a part of my mission to gain a deeper understanding of your industry in order to build results-driven content defined by your brand and your voice aimed for your target audience. These three aspects help accomplish one key goal through content: placing you in front of a potential lead at the right point and ensuring your message aligns with their user intent.

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With over 20+ years of experience across Retail, Analytics, Products, and Operations, I am able to bring a holistic perspective to understand our clients' businesses and provide customized solutions to solve their problems. I am deeply passionate about harnessing the tremendous value, the interaction of technology and processes can bring in raising the bar for our clients. I believe in continuous and step-change improvement through a combination of a) Elimination of non-value added work b) Simplification of processes and c) Automation of repeatable and structured work.

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As a client leader at NetElixir, I help retail clients strategize and find growth solutions to succeed in the world of e-commerce. In the past 10 years, I have led cross-functional teams that specialize in delivering acquisition goals like top-line revenue growth, new customer acquisition, and brand penetration. My key responsibilities are to help translate the client’s vision into actionable digital marketing strategies. I empower the channel teams from paid search (SEM), social media, organic search (SEO), web development, content, and analytics to work cohesively to achieve growth objectives. My three-step mantra for driving consistent and scalable growth is (1) taking a customer-first approach to digital planning, (2) being fanatically analytical about performance trends, and (3) having a testing framework to experiment with new-to-the-world digital marketing products and betas.

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Tulika inspires our Service Delivery Team to drive magical performance for our Customers, all day every day. An Engineer by training, her continual emphasis on championing NetElixir’s philosophy of data-driven marketing has helped drive incredible results for over 400 retail marketers around the globe.

Udayan founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world’s largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes and Time magazines. Udayan holds a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Delhi and an M.B.A. from Mumbai University, India.

As a Digital Marketing and SEO professional, I specialize in building organic growth strategies, especially with a transition from traditional SEO to AI Search. I’ve developed research tools and written research reports that turn data into actionable insights, which most recently won at the U.S. Search Awards for Best Use of Data in SEO.

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